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You wake up, it’s still dark, your calendar is full, and you feel… flat.
Then you see it on social media: “It’s Blue Monday, the most depressing day of the year.”
Catchy for headlines, but honestly?
Blue Monday was originally invented as a marketing stunt by a travel company, based on a “formula” that doesn’t really have much to do with proper psychology.
Still, the feeling is familiar. January is dark, long, busy, and sometimes just a lot. That’s why at Luvvy we want to do something different with Blue Monday: no drama, no “most depressing day”, but an invitation to make things extra soft for yourself - with tiny rituals that actually fit into real life.
So… what is Blue Monday?
Blue Monday is the name given to a Monday in January (usually the third) that’s been “calculated” as the most depressing day of the year. In reality, that calculation turned out to be mostly a clever PR move for selling holidays.
But even if the formula is nonsense, some things are true:
- It’s dark and cold.
- The festive season is over, but the bills aren’t.
- New Year’s resolutions already feel a bit shaky.
- Work, family, and to-do lists are back in full force.
Result: a lot of people feel heavier and more tired in January. That’s not math - that’s just being human. And that’s exactly where small, gentle rituals can help.
Why January can feel heavy (even without a “formula”)
You don’t need an official diagnosis to notice that winter drains your energy. Less daylight can affect your sleep and mood, and the pressure of work and home life makes it harder to recharge.
At Luvvy, we hear the same patterns again and again when we talk to our community:
- Busy professionals who are still checking emails in bed at night.
- Parents who only sit down once everyone else is asleep – and then feel too exhausted to do anything for themselves.
- People thinking, “I should do more self-care,” but giving up because they can’t find a full hour.
That’s why we don’t believe in perfect “wellness days,” but in tiny rituals that take just a few minutes - the kind you can actually stick to on a random Monday in January.
Tiny Ritual 1: Turn your evening into a landing, not a crash
Most days end like an emergency landing: laptop shut, lights off, straight into bed – while your mind is still running laps.
Try turning your evening into a soft landing instead. It doesn’t have to be complicated:
1. Change out of your day “uniform”
As soon as you’re home, change into something comfortable: a soft jumper, warm socks, your favourite loungewear. It’s a physical signal: work mode is over.
2. Mini bathroom moment
- Rinse the day off with a warm shower or even a quick foot bath.
- Use a shower foam, peeling, or body wash with a scent that makes you happy.
- Finish with a body butter or oil – not a perfect spa treatment, just a few mindful strokes and deep breaths.
3. One sign of coziness
- Light a candle or switch on a soft, warm lamp instead of ceiling lights.
- Keep a blanket within arm’s reach on the sofa.
The Luvvy version of this ritual: a gentle shower or bath routine, followed by your favourite body cream, a scented candle, and a cozy throw. No wellness resort needed - just a mini spa in the 20 minutes you do have.
Tiny Ritual 2: The 5-Minute Sleep Bridge (from screen to pillow)
We all know: scrolling in bed isn’t great for sleep. But “no screens after 8 pm” just isn’t realistic for many people.
So instead, try a 5-minute sleep bridge – a tiny buffer between your last screen and your pillow.
It can look like this:
1. Dim the lights
Turn off bright overhead lighting and switch to warm, soft light: a bedside lamp, salt lamp, or an e-reader with warm light.
2. Pillow moment
- Spritz your pillow with a calming pillow spray or place an aroma stone with a few drops of essential oil next to your bed.
- Slide a sleep mask up onto your forehead so later you only need to pull it down.
3. Three deep breaths
Sit on the edge of your bed, close your eyes, and take three slow breaths:
- In through your nose,
- Hold briefly,
- Out through your mouth.
4. Phone away, mask down
Put your phone somewhere other than your nightstand, pull your sleep mask down, and that’s it.
With Luvvy products you can support this ritual with a pillow spray, sleep mask, soft socks, or a warming scarf to relax your shoulders – but the heart of the ritual is simply this: a conscious pause between your last swipe and your first yawn.
Tiny Ritual 3: Warm hands, lighter thoughts
Instead of surviving Blue Monday with your fifth coffee or a doomscrolling spiral, you can add a warmth anchor into your day.
A tiny tea or hot chocolate moment:
- Pick a mug that makes you smile.
- Make a cup of herbal tea, hot chocolate, or another alcohol-free comfort drink.
- For the first few sips, actually sit down - no laptop, no phone.
Just focus on:
- How the mug feels in your hands.
- How the steam smells.
- How the warmth slowly moves down into your chest and belly.
It sounds almost too simple, but these micro breaks help your nervous system step out of “on” mode for just a moment.
At Luvvy, we love bundling this: a beautiful mug, a special tea or cocoa stick, and maybe a small treat – your own Blue Monday Brew, but without the marketing gimmick.
Tiny Ritual 4: Get your thoughts out of your head (in 3 lines)
January tends to come with a lot of mental lists: things you “should” be doing, goals you “meant” to reach, appointments you mustn’t forget. No wonder your head feels full.
Instead of forcing yourself to write pages in a journal, keep it ultra light: three lines on paper.
Grab a journal, notepad, or even a sticky note and write:
1. One thing that was okay today: “Today I’m grateful for…”
2. One thing you’re letting go of: “Today I’m letting go of…”
3. One gentle intention for tomorrow: “Tomorrow I’ll make things easier for myself by…”
That’s it. No perfect handwriting, no long paragraphs. And if you like, you can make it feel nicer with a pen you love, stickers, or a pretty bookmark - but it’s absolutely not required.
With Luvvy’s Journals & More, you can make this ritual a little more inviting: a soft-cover notebook, a pen that glides, maybe a set of affirmation cards to give you a starting point on the days you draw a blank.
When tiny rituals are not enough
As comforting as tiny rituals can be, they’re not a replacement for proper help if you’ve been feeling low for a longer time.
If you notice that you:
- Have no energy or motivation for weeks,
- Sleep very badly or can barely get out of bed,
- Worry about how you’re feeling,
then it’s important to talk to someone: a friend, partner, your GP, or another professional. Blue Monday may be a marketing term, but your feelings aren’t – and you don’t have to carry them alone.
Self-care isn’t a magic fix; it’s one layer of softness. Sometimes we need other layers on top of that, and that’s completely okay.
Blue Monday, but soft - even on a Tuesday
Maybe you feel fine on Blue Monday and it’s just another Monday. Maybe it’s a rough week. Either way, January is allowed to be gentler.
Tiny rituals like:
- a warm shower with your favourite scent,
- five minutes of screen-free tea time,
- three lines in your journal,
- a sleep bridge with pillow spray and an eye mask,
are not big life changes. They’re little anchors in your day. And those are realistic for busy calendars, small kids, late Zoom calls - and everything in between.
At Luvvy, we believe self-care isn’t about changing everything overnight, but about creating a few moments each day that truly belong to you.
So if you take one thing from this Blue Monday, let it be this:
You don’t need a perfect morning routine, a fully planned evening ritual, or a flawless January. One soft moment is already a beginning.
And if that soft moment includes a candle, a cup of tea, a journal, or a sleep mask from Luvvy - even better. 💜
