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We believe that making time for yourself is not a luxury—it’s a necessity. Our curated selection of one-off treasures and themed collections is crafted to celebrate and support the art of 'me time,' turning everyday routines into soul-nourishing rituals.
This is us
Luvvy was born out of a shared moment of exhaustion between two friends who were tired of running on empty. After years of juggling busy lives and endless to-do lists, we found ourselves craving something we had lost along the way—time to simply be and reconnect with ourselves.
We knew we weren’t alone. The pressure to keep up with life's demands, whether at work, at home, or in personal pursuits, often leaves little room for self-care. The result? A cycle of burnout, stress and unfulfilled needs.
We realized that it didn’t have to be this way. The simple act of carving out time for relaxation, reflection, and self-nurturing can transform not just your day, but your overall well-being. However, making that time felt like a challenge, especially when it seemed so difficult to find the right products to help us reset and unwind. We needed something that would make self-care effortless and enjoyable—something that could help us create moments of calm and joy, every day.
At Luvvy, we believe in the power of small, meaningful moments.
At Luvvy, we believe in the power of small, meaningful moments.
Whether it's unwinding in a warm bath with our Tranquil Soaks, calming your mind with a peaceful aromatherapy session, or nourishing your skin with our Glow Rituals, we’re here to help you embrace those precious self-care rituals.
We’ve worked hard to ensure that every product we offer is easy to use, high-quality, and designed to make your self-care routine feel special—without the stress of figuring it all out. We’re passionate about bringing you the tools to create a sanctuary in your daily life, whether it’s through mindful moments, cozy comforts, or the little indulgences that make you smile.
Our mission is simple: to help you carve out moments for yourself, cherish them, and walk away feeling truly refreshed and recharged. Because when you take time for you, everything else falls into place. And we can’t wait to be part of that journey with you.
Welcome to Luvvy, your reminder to pause, reflect, and prioritize what matters most: you.
Explore our Collections
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Moments of inspiration
Black Week can feel loud and frantic; this Green Friday guide from Luvvy shows a calmer way to shop. Discover low-waste self-care swaps, organic everyday essentials, and tiny evening rituals that feel good for you and gentler on the planet - long after the discounts end.
When you treat yourself for Singles’ Day, you refill your cup; when you pass it on for World Kindness Day, the calm multiplies. Explore tiny kindness gifts under €15 - curated by Luvvy’s Edits (Glow, Soak, Zzz, Inner Peace, Zen) - with pairing ideas, cards and why it works tips, plus plenty of Sinterklaas shoe-gift inspiration.
Sleep isn’t a reward for finishing the list - it’s recovery, especially for women carrying the invisible load. As the clocks fall back, take a gentle week to reset your evenings with steam, warmth, and quiet senses. A story-led guide to make room for real rest, with a simple 30–20–10 companion checklist.
Black Week can feel loud and frantic; this Green Friday guide from Luvvy shows a calmer way to shop. Discover low-waste self-care swaps, organic everyday essentials, and tiny evening rituals that feel good for you and gentler on the planet - long after the discounts end.
When you treat yourself for Singles’ Day, you refill your cup; when you pass it on for World Kindness Day, the calm multiplies. Explore tiny kindness gifts under €15 - curated by Luvvy’s Edits (Glow, Soak, Zzz, Inner Peace, Zen) - with pairing ideas, cards and why it works tips, plus plenty of Sinterklaas shoe-gift inspiration.
Sleep isn’t a reward for finishing the list - it’s recovery, especially for women carrying the invisible load. As the clocks fall back, take a gentle week to reset your evenings with steam, warmth, and quiet senses. A story-led guide to make room for real rest, with a simple 30–20–10 companion checklist.