Luvvy was born out of a shared moment of exhaustion between two friends who were tired of running on empty. After years of juggling busy lives and endless to-do lists, we found ourselves craving something we had lost along the way—time to simply be and reconnect with ourselves.

We knew we weren’t alone. The pressure to keep up with life's demands, whether at work, at home, or in personal pursuits, often leaves little room for self-care. The result? A cycle of burnout, stress and unfulfilled needs.

We realized that it didn’t have to be this way. The simple act of carving out time for relaxation, reflection, and self-nurturing can transform not just your day, but your overall well-being. However, making that time felt like a challenge, especially when it seemed so difficult to find the right products to help us reset and unwind. We needed something that would make self-care effortless and enjoyable—something that could help us create moments of calm and joy, every day.