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Black Week can feel noisy. At Luvvy, we like it quiet and considered. This year we’re treating Green Friday as a chance to make self-care kinder—to you and the planet. That means clear prices, thoughtful picks, and choices that keep working after the week is over.
Buy better, keep longer. We highlight products that earn a place in your routine - no “use once and forget.”
Cut single-use where it’s easy. We prioritise solid formats (like bars) and glass or aluminum where available. In our packing room, we also reuse boxes and fillers when we can.
Smaller footprint in shipping. We consolidate parcels when possible, use right-size boxes, and keep filler minimal.
Choose organic/bio & values-led brands. We curate bio/organic formulas and partner with brands whose core values are sustainability and eco-friendly production.
No hype, no gimmicks - just calm choices and honest care. We’ll keep curating organic, low-waste essentials long after the week ends.
Switches only stick if they feel good. These nine swaps are popular because they’re pleasant, practical, and easy to love. Try one now; add another next month - no perfection required.
Shampoo bar → low-mess, high-lather keeper
Old myth: bars don’t foam. New reality: a few swipes on wet hair and you’ve got a creamy lather. They’re travel-friendly, last ages, and cut plastic at the source. Tip: let them dry between uses (a draining dish works wonders).
Conditioner bar → slip without the slick
A good bar adds soft, detangled ends without that coated feel. Warm it in your hands and smooth through mid-lengths.
Solid body wash / cleansing bar → tiny spa tile
Swap a bottled gel for a compact bar. It’s quick to adopt, gentle on skin, and looks beautiful on a little tray.
Solid hand cream stick or balm → pocket ritual
Swipe, rub, inhale. The texture melts with body heat and the tin/cardboard feels good to use.
Plastic-free deodorant → kinder formula, kinder packaging
Cardboard push-ups or aluminum tins do the job without single-use shine. Pick a scent you genuinely enjoy and you’ll reach for it daily.
Bio/organic shampoo or conditioner (liquid) → cleaner INCI, recyclable pack
If bars aren’t your thing, choose bio/organic liquid haircare with clear ingredient lists and recyclable packaging. A small switch, a daily impact.
Bio/organic body wash
Gentle surfactants, skin-loving botanicals, and packaging you can recycle. A feel-good staple you’ll finish (and rebuy).
Bio/organic body cream or butter → everyday skin hero
Moisturise with rich, organic oils and butters; choose a format you’ll actually finish (jar, tin, or tube).
Lip balm in glass/tin or paper tube → everyday hero
We all reapply. Choose a texture you love and a container you can recycle. Keep one in your coat pocket and gift one to a friend.
Start where you run out fastest (shampoo? hand cream?).
Choose one formula that truly suits your skin/hair.
Give it 21 days. Rituals become habits with repetition.
Store smart (drying dish, travel tin) so your swap thrives.
Habits are just tiny rituals played on repeat. If you want your eco swap to last beyond Black Week, make it delightful and easy.
Stack it onto something you already do.
Bar on the shower shelf → right by your cloth.
Deo with your keys → swipe before you leave.
Hand balm by the kettle → mend winter hands while the water sings.
Set a sensory cue.
Light + scent: a soft candle tells your brain, “now we slow down.”
Sound: a 2-minute song while you cleanse.
Touch: a creamy balm you look forward to.
Remove friction.
Use a draining dish so bars dry and last.
Put refills/replacements where you’ll see them (not in a drawer).
Keep a travel tin in your bag for on-the-go calm.
One-in, one-out.
Replace a product when it ends; don’t launch a dozen new things at once. Calm shelves, calm mind.
Make it shareable.
Create a tiny “kindness station” at home: a tray with minis and a little note. When a friend visits, let them take one. Your ritual becomes a ripple.
Sweet eco extra: pop a Pencil Seedz (Mint) by the tray - write today, plant mint later.
Evenings are where self-care sticks. Build a low-effort, high-comfort routine that also treads lightly - prioritising bio/organic where you can.
Candles (cleaner burns).
Look for vegetable waxes (rapeseed/soy), cotton or wood wicks, and clear ingredient notes. One match can change a room’s mood; you don’t need hours - 15 minutes is enough to mark the shift from “day” to “you.”
Cocoa & tea (the sip that slows time).
Choose organic hot chocolate or tea, and turn it into a mindful pause: breathe the steam, feel the mug warm your hands, take a slow first sip.
Sleep helpers (small cues, big payoff).
Bio/organic shower steamer before pajamas to settle the nervous system.
Pillow spray or roll-on with natural essential oils as a two-spray, three-breath ritual.
Soft textures (socks, scarves) that tell your body “safe and warm.”
A 3-minute evening Luvvy ritual
Light a candle; watch the flame for three slow breaths.
Pour something warm; sit, don’t scroll.
Cue sleep: mist pillow or dab a roll-on, then write one line—what went well today.
We promised calm choices and clear rules. Here’s how to get the most from Black Week - without buying noise.
Tiered savings, auto-applied
Your discount grows as your basket does: –10% at €15, –20% at €30, –30% at €60, –40% at €100. No codes, just a progress bar that tells you “€X to your next tier.” Add one tiny thing if it nudges you to a better bracket - on purpose.
Curated bundles = faster, smarter
Margin-safe, genuinely useful sets so you don’t overthink it:
Bath-to-Bed Duo: bath soak + body cacoon(two-step wind-down).
Movie Night: candle + cocoa/chai + blanket (evening reset in one click).
Mini Mind Reset: Calm Set + Deep Sleep Shower Steamer (plastic-free everyday heroes).
Bundles often carry a built-in saving, so you can hit a tier and keep your order thoughtful.
Mystery Mini on €50+
Orders over €50 get a Mystery Mini (think sticker, tea pop, or cocoa) - a pocket of joy without extra plastic.
Plant-then-Play add-on
Tuck in a Pencil Seedz (Mint) - jot notes now, plant the pencil later. It’s a sweet Sinterklaas “shoe gift” or stocking-stuffer with a tiny green wink.
6. Intentional carts > impulse carts
Before you check out, run the 60-second Luvvy check:
If yes, your cart is already greener than most.
Green Friday doesn’t ask you to be perfect. It invites you to be gentle - with the planet, with your routines, with yourself. Choose one bio swap. Light one little candle. Plant one little pencil. And take the quiet evening you deserve.
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