How Two Friends Reclaimed Self-Care

Our Self-Care Wake-Up Call

Life gets busy, especially for busy parents and professionals. In the hustle, self-care for busy moms can easily fall to the bottom of the list. As two mothers juggling children and demanding businesses, school activities, family vacations… we know firsthand how self-care often becomes an afterthought—essential yet seemingly non-existent. 

Our Breaking Point—and Breakthrough

We hit a breaking point—one that so many women know. That’s when our self-care journey began, and the idea for Luvvy was born.

Why We Created Luvvy

That’s how Luvvy was born. It started as a way to create meaningful moments of rest and renewal for ourselves, but quickly, the idea grew. We wanted to extend this to our friends, other moms, women, men, everyone who deserves time to reconnect with themselves.

Our Mission: Make Self-Care Simple & Meaningful

Our collections are thoughtfully curated to offer accessible self-care tools for anyone feeling overwhelmed by daily demands. Luvvy isn’t just an online store; it’s a celebration of carving out time to reset, recharge and truly feel like yourself again. Because self-care isn’t a luxury—it’s something we all deserve.